AudiCities are exclusive, very rare and premium car showrooms of Audi. You need special permission to use the name „AudiCity” and not every country gets it. Happily, we have one here, in Warsaw. A beautiful, stylish, calm place where you not only can meet your friends and drink coffee (yes, there is „social space” for it) but you can also wear VR goggles and then edit your new car, see all kinds of models, styles, addons etc. That’s why this is the most technologically developed system of presenting your brand-new car!
Thanks to Isobar I was part of the team who was responsible for redesigning a website. My task was to create UX and UI for AudiCity.
(If you don’t want to read it – click here and go to the summary of the section)
Why? Well, the website which was created for AudiCity Warszawa was made in cooperation with Audi itself. So it was a great pleasure to collaborate with Audi, AudiCity, developers and clients.
Before starting, we decided to visit AudiCity and get to know people behind the scene. Workers, clients and everyday life there. Who are the clients? Do they have private or business needs? What questions do they ask? What data do they need? Thanks to the manager of AudiCity we could reach these data and start the process.
Let’s start a redesign process
First of all, we needed to make an internal audit and compare it with the external one. Read all pain points. Consume data in which we have black-on-white what users do and what’s impossible for them to achieve.
Then put it in one line with business goals, Audi expectations and everyday reality in AudiCity Warszawa. You can imagine that it wasn’t an easy task to do. However, we started with the Lo-Fi Mockups and benchmarking. I presented the main idea of dividing the website into two parts. First one – is important for Audi and AudiCity – „About the AudiCity”. In this part, we could explain more about this amazing and mesmerizing place. We needed to walk out to the clients and show them „Hey! Now you cannot only see the Audi, but you can experience it with all yourself thanks to new technologies”. The second one – is still dealer, so we need to sell cars.
You can easily see it in the header of the website.
We decided to put more information on the homepage. Kind of teasers. So you can meet and get wind of AudiCity. Shortly presented this technology which makes AudiCity so Premium. Allowed users to breathe by making the design more luxurious, more premium, less heavy, more minimalistic and adding a lot of white spaces which make user’s eye rest. From busy, engaging and almost attacking images, from distracted attention we have created a well-thought, solid, requirements-matching website, based on Audi Brandbook and Styleguide, with a little bit of AudiCity soul and clients’ needs / concerns. That’s how the project developed.
No stock images! Private assets only
It is important to understand that what you see here is kind of placeholder for assets. Audi and AudiCity invested into project and decided to make their photos, movies and graphical assets for this purpose. We totally recommended that and agreed with this.
After designing few sites and compare with the old designs we started to work on an online store and model subpages and decided to create more compact view with more offers on one screen to prevent the endless scrolling mode, fully automated with data from Audi database. In this case whenever the description of the model will change on Audi website it will change also on the car showroom website.
AudiCity also has a lot of great events from time to time and they wanted a place to show it. To describe past events or announce upcoming ones. This is the „Events” subpage. We decided to make it much bigger, add short description of the event before opening dedicated subpage and add social buttons linking us to the social medias.
That’s it. That’s the whole process.
After a few more screens, a new styleguide and after prototyping in Adobe XD with the clickable link we finished it! The concept was positively received and went to the developers team.
What may be interesting for you:
Scope of work: UI/UX Design, UX consulting, presentations to Audi and AudiCity.
Softwares: Adobe XD, Adobe Ilustrator, Jira.
Work system: Task-oriented. Based on regular meetings with the client.
Task: Commercial project of redesign the existing AudiCity Warszawa website.
I hope soon we will see the dev works and brand new website. Developing is still in progress. 🙂 Stay tuned!
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